Millennials are Passé, Understanding the Future Customers
Before you can deliver great customer experiences, you need to first truly understand who your customers are. Traditional definitions categorize populations within age brackets, typically spanning decades. But what do 23 year olds really have in common with 32 year olds? Do they want the same experience, or do they want one that is personalized to them - life stage, values and habits.
In this interactive presentation, Jessica explores the new ways to look at who your customers are, what they truly value. She focuses on the customer of the future - the "Sharers" and "Connectors" and what you need to be doing to engage them.
Jessica Cryer is a sharp and experienced consultant who has a passion for helping businesses create, build and execute strategies that will make a tangible difference. Now as a Strategic Advisor and Consultant with CSPN, Jessica works with clients to create Learning and Development strategies that educate, empower, and enable employees to excel in their careers. With a desire to promote continuing learning and education, Jessica helps clients build and deliver the right training programs so people can be exceptional at what they do.
Prior to joining CSPN, Jessica worked at Monitor Deloitte leading strategy projects for major Canadian financial institutions. Her passion for customer experience led her to Idea Couture, where she focused on customer experience innovation and transformation. Jessica is driven by the opportunity to conceive and build memorable customer and employee experiences, linking disciplines from Strategy, Human Resources, and Service Design to produce desired business outcomes.