Akendi is an end-to-end experience and design firm. Meaningful experiences are the result of intentionally-directed efforts in user-centred, innovation, strategy, research, testing and design. It is what they do.
Akendi leverages equal parts service & user experience expertise with creative design excellence. We uncover deep insights about user behaviour, combine this knowledge with inspired creative design, and pragmatically architect the experience to meet your organizational goals.
The results are intentional product and service experiences that enable organizations to increase uptake, engage users, and improve their effectiveness
Tedde infuses Akendi, its services and methodology with his drive to make customer and user experiences go beyond a singular product or service. Experience Thinking™ starts with the holistic experience customers and users have with an organization over time, then guides the enabling technologies and content to create intentional experiences. In his view, Experience Thinking™ should become deeply rooted in organization’s creation processes, research usability testing and experience design in both public and private sectors.
Prior to Akendi, Tedde was a founding partner of Maskery & Associates in 2001. He has worked for companies including KPMG Consulting and Philips Design in the Netherlands and Nortel Networks in Canada. Tedde has more than 25 years in user research and experience design in both public and private sectors.